From Print To Podium: Winning Print Ideas for the 2028 Olympics
Los Angeles, the home of Hollywood dreams, sunlit beaches, and a vibrant mix of cultures, is set to shine even brighter in 2028. As the city prepares to host the Olympics, it will not only be a stage for athletic excellence but also a canvas for creativity, innovation, and global connection.
There will be traffic. There will be lines. There will be an onslaught of millions coming to Los Angeles, and the entire globe will be watching. You know what that means? Eyeballs. Lots of eyeballs and the kinds of marketing dollars and brand activations that only come once in a lifetime.
Amid the whirlwind of digital campaigns, print media offers a tactile and timeless way to cut through the noise. By blending bold ideas with Los Angeles’s rich artistic roots and forward-thinking energy, your brand can create unforgettable experiences that resonate long after the Games.
Print Ideas for the 2028 Olympics
In our fast-paced world of endless digital distractions, innovative print strategies are like a breath of fresh air—delivering a tactile escape and exciting new branding opportunities. By weaving creative print techniques into your marketing playbook, you can completely transform how fans experience the Games. Here are eleven ideas to make print the MVP of dynamic, unforgettable moments:
Interactive Venue Maps: Embedded with QR codes for real-time event updates.
Augmented Reality Posters: Transforming sports scenes into interactive experiences through smartphone visuals.
Neon: Eye-catching neon inks that almost glow, adding an electrifying edge to building wraps, billboards, street furniture, and posters.
Eco-Friendly Print Materials: From biodegradable event guides to posters and flyers that can be planted post-event, these sustainable options reinforce environmental responsibility while still making an impact.
Lenticular Prints: Dynamic prints that create a sense of motion or depth, perfect for tickets, signage, or promotional displays.
Reflective Signage: Enhancing visibility with reflective materials that shine brightly at night, ideal for safety and attention-grabbing messaging.
Wheatpaste Posters: Classic and bold, wheatpaste posters that combine a raw, urban aesthetic with modern branding for impactful street-level campaigns.
Scratch-Offs: Adding an element of surprise to event details.
Holographic and Metallic Foils: Capturing attention with premium enhancements to a variety of print collateral.
Uncoated and Textured Print Collateral: Providing a tactile, soulful experience with natural finishes that evoke craftsmanship and create a deeper connection with the recipient.
Scented Print: This technique engages another sense by incorporating subtle fragrances into printed materials, creating memorable and immersive brand experiences.
The Lasting Impact of Print at the 2028 Olympics
Print at the Olympics is about crafting lasting memories you can see, feel, and hold onto. In a world of fleeting digital scrolls, print stands out with its touchable, tangible magic.
By blending the timeless charm of print with innovative digital strategies, marketing is about creating a legacy that fans will treasure long after the Olympic torch is extinguished.
Bigger Dot. The Home Advantage for the 2028 Olympics
With offices already in place in Los Angeles and neighboring Long Beach, Bigger Dot is up and running to support your print marketing projects. We are a team of print experts who can elevate your campaign and ensure your message makes a lasting impact on the 2028 Olympics and beyond.
Sprint over and meet us today to discuss your next print project!
