Designing with a Conscience: Falconboard for Retail Signage
Today’s shopper is savvy, well-informed, and environmentally responsible. But for years, while many brands have suffered from “green-washing”, or creating bogus solutions to the climate crisis that distract from real, attainable, and credible action, few rose to the top as truly sustainable to the core.
In conjunction with that, a recent international study of 20,000 shoppers identified 33% of customers who became more brand loyal after learning that the brands they buy from are actually sustainable.
Smart retailers responded by focusing on sustainable visual merchandising, particularly retail material that decomposes in a landfill. But one product took it one step further—make that several steps further. Enter Falconboard.
From Rainforest To Retail Signage
Falconboard is made primarily from renewable forest resources, making it one of the most natural materials for retail signage. It is also approved for the Sustainable Forestry Initiative (SFI) certified sourcing label, indicating renewable virgin and post-consumer recycled fibers.
This extremely versatile material is capturing the attention of marketing professionals, visual merchandisers, print buyers, and retailers for its renewable, sustainable properties and exceptional performance making it the earth-friendly game-changer in the retail signage world.
As a sustainable, paper-based material that is 100% recyclable, Falconboard is an excellent alternative to traditional foam boards and other non-recyclable substrates commonly used in retail signage. Its robust construction combines a kraft paper core with a water-based adhesive, nicely enveloped in a smooth paper liner, ensuring both durability and outstanding printability all while looking really good. It’s the best of all worlds. Including our world.
Falconboard. Stronger. Flatter. Greener. Better
Eco-Friendly: Falconboard is recyclable, reusable, and renewable. With an increasing focus on sustainability, using materials that are earth friendly is critical when it comes to minimal impact while exceeding your brand’s green initiatives.
Lightweight Yet Durable: Despite its lightweight nature, Falconboard offers remarkable durability while withstanding the weight of heavy products. It’s easy to transport and easy to install, which can reduce labor costs and time making it an easy choice. Its structural characteristics — strong, flat, dimensionally stable, and rigid — ensure it withstands the rigors of retail environments, from temporary displays to more permanent installations.
Versatile and Aesthetically Pleasing: Falconboard is available in a variety of styles, including white, natural kraft, and white with a black core, catering to different aesthetic preferences and design needs. Its versatility allows for creative expression in signage, helping your brand stand out in a crowded retail landscape.
Exceptional Print Quality: Falconboard’s smooth surface ensures high-quality print outcomes with vibrant colors and sharp images, critical for creating visually appealing retail signage that can influence consumer behavior and enhance sales.Choosing the right materials for retail signage is crucial, not just for aesthetics and durability, but also for true environmental impact. Falconboard offers a unique combination of benefits that address all these needs in spades, making it a top choice for businesses looking to enhance their retail environments responsibly.
Connecting with Today’s Eco-Conscious Consumer
Today’s shoppers are looking for more than just products, they’re seeking brands that align with their values, particularly when it comes to sustainability. Falconboard enables you to connect with eco-conscious consumers by offering an environmentally responsible choice that doesn’t sacrifice quality or visual appeal. This alignment not only attracts customers but also builds long-term loyalty by demonstrating your commitment to environmental stewardship.
Revitalize Your Retail Space
Retail signage is more than just informational—it’s an integral part of the shopping experience. When you use Falconboard, you create engaging, sustainable displays that not only capture the attention of savvy shoppers but also convey your brand's commitment to sustainability.
Falconboard and Bigger Dot. The Natural Choice
Choosing Falconboard for your retail signage is a brilliant choice when it comes to environmental responsibility. Contact our Bigger Dot team to explore the possibilities with Falconboard and discover how this eco-friendly material can enhnace your retail space. If Mother Nature made the choice, it would be a no-brainer. And, she’d call us first. Let’s connect and make great things.
