Now Trending: Influencer Kits for Marketing

In today's fast-paced digital landscape, influencer marketing is on fire and has evolved from a trend into a crucial part of successful brand strategies. With the ability to reach diverse audiences and create authentic connections, influencers have become the new champions of brand narratives.

Let’s dive into the world of influencer kits - your secret weapon for turning marketing dreams into reality! These powerhouse packages engage and empower influencers helping brands shine in a crowded marketplace. Buckle up as we explore how these curated kits can transform your marketing game and grow your following.

What is Influencer Marketing? 

Influencer marketing is when popular people promote products or services to their followers as a marketing strategy. This strategy is gaining popularity for reaching target consumers. This is due to the increasing use of social media platforms like TikTok and Instagram.

Influencers can be a celebrity, a brand connoisseur, a spokesperson, or just a regular Joe. They can be anyone and they can be anywhere. What they all have in common is their halo effect over their followers via social media.

Businesses can benefit from working with influencers who have gained the trust and credibility of their audience. Here are a few key stats about Influencer Marketing from Influencer Marketing Hub:

• Influencer marketing has grown to $16.4 billion in 2022.

• Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023

• 90% of survey respondents believe influencer marketing to be an effective form of marketing.

• There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016.

• 67% of brands use Instagram for influencer marketing.

What Exactly is Influencer Seeding? 

Influencer seeding involves delivering free products to influencers so they can test and promote them, and it all starts with the kit. These kits should be well-designed, inviting, brand-centric, and intriguing enough to have the influencer open it. The end goal would be for them to ‘unbox’ it in front of their followers and promote your goods on their social media streams. This can generate excitement for your product and attract a genuine social media following that is trustworthy and real. 

5 Trends to Keep in Mind When Designing Your Next Influencer Kit

As brands compete for attention in a saturated market, the design and presentation of influencer kits have emerged as a crucial aspect of an influencer marketing strategy.

A good influencer kit showcases the product and reflects the brand's identity and values. It grabs the attention of both the influencer and their followers. Understanding current design trends can provide brands with a competitive edge, ensuring their kits stand out in a sea of offerings.

Let's look at five important trends that can improve your influencer kits, increase engagement, and boost your marketing efforts.

1. Create Kits That Save

Sustainability has become an increasingly important influencer marketing strategy for influencers and brands everywhere.

Influencer kits should be made from sustainable materials and should generate zero waste. We see this trend carrying into the future as more and more brands and consumers embrace sustainability.

2. Make Your Kits Multi-Task

Another influencer kit design trend is kits that have more than one purpose. The containers and packaging can double as useful everyday items. We suggest creating kits that have a secondary purpose like becoming a planter, a lunch box, or a DIY craft. The goal is to design a kit that doesn't end up in a landfill.

3. Feel the Love: Personalization & Customization

There is no better way to make the influencer feel special than to personalize their unboxing experience. This will build their trust and give them a connection to your brand. We have seen custom branded items, personalized notecards, and printed designs made specifically for the influencer on the kit.

4. Influencers Love Bright, Shiny, and Feel-Good Objects

Lively colors, shiny foil, glossy varnishes, and lenticular art are still making waves these days. Soft-touch lamination is also a trend that provides a luxurious texture that influencers view as high quality. Find tangible ways to wow the influencer while staying true to your brand. 

5. SURPRISE! Create an Exciting Unboxing Experience

Your kit will be defined by its grand opening. This is your big moment, so be sure it’s not a fizzle or a dud. Consider planning an event around it, having PR cover it, or creating a social media presence on your end.

Once your influencer receives your kit, it should impress them. They should be so excited that they can't wait to talk about it, create a story, share it, and use it. 

Bigger Dot Creates Kits That Create a Buzz

Influencer marketing kits, when done right, help reach an influencer's followers effectively. At Bigger Dot, we can help to creatively concept, design, print, fulfill, and ship your influencer kits, building a buzz for your brand. With our experience, it’s safe to say Bigger Dot knows just how to influence the influencers.